Sunday dinners success brings Daniel a steel investment

By published 6 January, 2014 No Comments

A young entrepreneur has found the recipe for business success by cooking up traditional Sunday dinners to equal his Mum’s and delivering them direct to the doorsteps of hungry Teessiders. 

Sunday-Dinner-delivery-11

Now, Daniel Wilkinson’s business, Sunday Dinner Delivery Ltd, has impressed UK Steel Enterprise, the business support subsidiary of Tata Steel, so much that the 26 year old has been given a loan of £3,500 to help him extend it to a weekday service.

Meals are prepared in the refurbished kitchens at Lazenby Village Hall by a team of three from locally sourced, organic meat and seasonal vegetables with Sunday Dinner Delivery operating across a 10 mile radius of Teesside that includes Redcar, Eston, Middlesbrough and Marske.

A Sunday dinner costs from £6.50 and customers can order extra Yorkshires, roasties and gravy, Ben & Jerry’s ice creams and drinks for a small additional cost.   And Daniel is giving his Mum Audrey credit for his success.

“I grew up with my Mum preparing a traditional Sunday dinner every week with vegetables fresh from our allotment,” he says. “It was an important part of our family life and I thought there must be a business in providing that for people who can’t or don’t want to prepare it themselves.”

In only nine months, Daniel has attracted a rapidly-growing number of individual customers and bulk orders from clubs and centres caring for old people and others. Now, he has ambitious plans to take his business into other areas of the region and beyond.  

“Customers have been so appreciative,” he said. “We’ve got a 4.5 star feedback rating, a 5 star hygiene rating and have been nominated for a local business award which is all fantastic.  

“All our meals are served on proper china plates before they are boxed and sealed so that they are safe in a microwave and can be enjoyed as a Sunday dinner is meant to be. People often order two dinners and keep one for the next day.”

Daniel will be there for his customers at Christmas as well with a very special turkey dinner delivered right up until Christmas Eve.

The money from UK Steel Enterprise’s Regeneration Fund, designed to help start-up and smaller businesses, meant Daniel could buy the large freezers he needed to start supplying a weekday menu that includes a full English breakfast, meals and hot baguettes.   

“I was still working full-time when I had the idea for Sunday Dinner Delivery and it’s been hard work,” he said, “especially as it proved difficult to get the finance together.  UK Steel Enterprise came up trumps with the money I needed very quickly and everyone was so approachable. It’s made a huge difference and I’m confident that there is massive potential for us as the business has grown so fast in just a few months.”  

Peter Taylor, UK Steel Enterprise’s Area Manager, said: “Daniel really impressed us with his idea and his business plan.  He is already creating jobs and making Sundays brighter for a lot of people. It can often be a relatively small amount of money that makes a big difference to a start-up or young business and our Regeneration Fund is designed to help.”

Details of UK Steel Enterprise’s support for business from 01642 777 777 or www.uksteelenterprise.co.uk. Sunday Dinner Delivery takes orders on 07925 840 069 or online at www.sundaydinnerdelivery.co.uk.

Local News
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